Business Startup:  Live It Fitness and Training (LIFT) is a fitness facility owned and operated in partnership by Jessica Newert and Dennis Kelly at 321 Clark Street in Auburn. Jess and Dennis turned their combined experience in personal training and physical fitness along with their passion for living a healthy lifestyle into a business they personally built from the ground up. The facility offers personal training, custom fitness programs, extreme weight loss programs, nutritional guidance, strength and cardio equipment, competition prep, and group exercise classes. LIFT is constantly evolving to provide new equipment and programs for members. They plan to expand the facility and potentially open new locations as their business grows.

  • Location:  Auburn, NY
  • Start Date:  December 28, 2014
  • Assistance:  SCORE, SBDC